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This past weekend wrapped up a pretty significant event in Florida: Art Basel Miami 2014. Every year the event grows and more artists and luxury brands partake. This is especially true of the watch brands. A strong number of luxury watch brands choose this venue as their playground. This year was no exception. In fact, IWC Schaffhausen used the platform to not only officially unveil its Portofino midsized watch brand (which we have written about here before), but also to unveil the superb collection of approximately 60 photos that were taken by Peter Lindbergh of celebrities that are friends of the IWC brand.

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The unveiling of the photo exhibit — called Timeless Portofino — was held at the W in Miami Beach. The black and white photos selected were just a tiny portion of the thousands (21,000 photos, in fact) that Peter Lindbergh took of celebrities such as Emily Blunt, Cate Blanchett, Christoph Waltz, Ewan McGregor and Zhou Xun during a three-day weekend in Portofino where they were all —of course — wearing Portofino Midsize watches.

On hand for the press event and the evening star-studded gala were a host of celebrities, including models Adriana Lima and Karolina Kurkova, comedian Jason Alexander, actor James Marsden, and famous athletes, such as Lennox Lewis and Martina Navratilova. Following a gala dinner, guests were treated to a private afterparty with a surprise performance by singer Solange Knowles.

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“IWC is thrilled to be in Miami during such an expressive festival, celebrating the artwork of Peter Lindbergh and our new Portofino Midsize collection through our ‘Timeless Portofino’ exhibition,” said IWC CEO Georges Kern.

The event was the perfect place to showcase the photo exhibit and the intriguing new Portofino Midsize collection of watches. Stop in and see our selection of IWC timepieces any time.

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IWC CEO Georges Kern and model Karolina Kurkova

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