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Called BaselWorld, the Swiss watch fair that runs for an entire week in Basel, Switzerland, is not only the most important watch exhibition of the year, but also the most intense. In reality, the show is a marathon eight-day test of endurance and memory.

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As for the show itself, BaselWorld pictures just don’t do it justice. The sheer magnitude of watch and jewelry halls that tower several stories high, and span the length of dozens of city blocks is mind boggling from the outside, as well as from the inside.

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The “booths” are exhibition spaces that in some instances are several floors tall. And, by the way, in most cases the Americans get the top floor or penthouse for their meetings – meaning we climb up and down three flights of stairs multiple times a day just to start our watch reviews. These massive exhibition spaces are accented with such accessories as vintage cars, motorcycles, custom watch cabinets, and even museum displays.

But the real beauty of the show is the incredible unveiling of thousands upon thousands of timepieces. From fashion and sports watches to classic and complicated timepieces, this fair is a veritable candy shop for watch lovers. This year’s fair officially opens its doors on Thursday, March 19, and closes them on Thursday, March 26. As soon as it is over, we will bring you news of the hottest new timepieces from the brands we carry.

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