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On Friday, May 29, and Saturday, May 30, we are bringing the best of the best in watches with our Annual Watch Fair, coming to our Nassau Street, Princeton location. At our “Time of Your Life” Watch Fair, not only will you find a selection of hundreds of watches from the world’s finest brands, including some very special limited-edition pieces, but you will also enjoy special financing options and trade-in offers so you can find your perfect watch. In addition, you will have the chance to win a host of incredible packages – from Vegas jaunts to race car weekends in the summer.  Featuring Baume & Mercier.

Baume et Mercier Cobra Capeland

This year witnesses the 50th anniversary of the legendary win of the Shelby Cobra over the famed (and virtually unbeatable) Ferrari at the 1965 FIA Championship. To celebrate the 50th anniversary of one of the most memorable car races in American history, Baume & Mercier teamed up with Shelby American, to create two limited-edition race-inspired timepieces.

The Story Behind It:

Shelby Cobra

The story of Carroll Shelby — and what he and his team accomplished — is easily one of the most inspiring in American race car history. Shelby and his team of just six men sought to build the ultimate race car, and over the course of several years made it a reality. After winning a number American race titles, Shelby set his sights on big races overseas, and ultimately on winning a race against Farrari. In the end, his car was lighter and faster, and when the other racers had to make a pit stop to refuel, the little car that could — did. It drove past them all and stole the win — making American muscle car history.

The Watches:

Baume & Mercier

The new Baume & Mercier Capeland Shelby Cobra watches not only pay homage to the 50th anniversary of the victory at the FIA International Championship of GT Manufacturers, but also embraces the bold beauty of that powerful car. The watch features the beloved Capeland case and is available in two models: a stainless steel chronograph, and an 18-karat rose gold flyback chronograph. Both feature specially crafted hands inspired by the Cobra steering wheel and feature the Cobra logo at the end of the seconds hand. The dial is created in the rich Shelby Guardsman Blue racing color with barely visible double racing stripes through it.

Just 1965 pieces will be made of this watch to honor the great win, and even less of the 18-karat rose gold flyback model will be created, so just like a Cobra, you may have to step on the gas a little to own one.

Be sure to come and visit us during this incredible event. It’s our 18th year, and we’re making Watch Fair bigger than ever!

To learn more about Watch Fair, go to www.hamiltonjewelers.com/watchfair or call us at 609.683.4200

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