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It’s 10 days until 2017 Princeton Watch Fair kicks off and we are counting down the days by sharing the top 10 watches we are looking forward to showing off at this year’s event! Make sure to check back every day to see which watch we are featuring and to share your thoughts and which watches you are excited to see.

We are starting off our countdown with a modern twist to a classic favorite, the TAG Heuer Autavia reissue.

TAG Heuer autavia

Almost a year ago, TAG Heuer decided to let the public play a role in its product line by announcing the “Autavia Cup,” a competition in which fans were able to vote on the design of a historic Autavia reissue to be released in 2017. The voting competition began on a special website at the start of Baselworld 2016, and offered fans 16 (!) different versions of the Autavia. In the end, the fans chose the Autavia 2446 Mark 3, a design from 1966 known as the “Rindt” Autavia after Austrian Formula One world champion Jochen Rindt. autavia2

The Mark 3 Autavia features a second execution case with a narrower bezel, applied steel markers with luminous dots at their tips, and polished steel lume hands. As TAG Heuer no longer makes manual chronographs, reproducing the original movement would have made the watch prohibitively expense. Instead, they increased the case size to 42mm (the original was 38mm) and added a newly designed automatic movement, the Heuer-03 calbre. The new design also features a date window in the bottom subdial, which makes the watch imminently more sellable. We have no doubt that due to its attractive price, neo-vintage styling, and historic fan-involved development, the 2017 Heuer Autavia is going to be a winner.




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