Founded in 1921 by Guccio Gucci, the brand was extended in the 1970's with the introduction of Swiss Made timepieces and was developed in 1997 with Italian-made silver jewelry, followed by a Fine Jewelry collection in 1999.

The jewelry portfolio has grown over time and today includes dazzling, made-to-order High Jewelry parures that represent the pinnacle of innovative creativity and impeccable craftsmanship. All Gucci Jewelry designs offer a uniquely Italian and contemporary take on elegant style and glamour, incorporating the brand's signature motifs, such as the Horsebit or 'GG' monograms.