Proudly celebrating over 150 years of pioneering Swiss watchmaking, TAG Heuer was founded in Saint-Imier in Switzerland in 1860. Setting major milestones in the art of high-end watchmaking, especially in the field of chronographs and ultimate precision, today TAG Heuer is one of the largest and most desired brands treasured for the most accurate timing instruments and watches in the world.

One of the first watchmakers to master unsurpassed precision of 1/10th, 1/100th ad 1/10000th of a second, Tag Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher.