Casio will celebrate the 35th anniversary of its G-SHOCK brand in April 2018. The Neo Matte Black collection, the first set of 35th anniversary models, employs a new kind of black, the symbolic color of the brand. The matte finish of the new base color was achieved using technology that incorporates particles into the paint, creating a flat black finish that seems to absorb all light. To mark the 35th anniversary of G-SHOCK, Casio is looking back to the origin of the brand, and has produced the Neo Matte Black collection to declare its commitment to continuing to create new value with G-SHOCK for years and years to come. The case backs of these models are engraved with the G-SHOCK 35th anniversary logo designed by Eric Haze, a world famous graphic artist, while the metal band loops are emblazoned with a star emblem that represents 35 years. The phrase, “SINCE 1983” is featured on the dials, and special packaging has also been created to further enhance this very exceptional collection.