Casio will celebrate the 35th anniversary of its G-SHOCK brand in April 2018. The Neo Matte Black collection, the first set of 35th anniversary models, employs a new kind of black, the symbolic color of the brand. The matte finish of the new base color was achieved using technology that incorporates particles into the paint, creating a flat black finish that seems to absorb all light. To mark the 35th anniversary of G-SHOCK, Casio is looking back to the origin of the brand, and has produced the Neo Matte Black collection to declare its commitment to continuing to create new value with G-SHOCK for years and years to come. The case backs of these models are engraved with the G-SHOCK 35th anniversary logo designed by Eric Haze, a world famous graphic artist, while the metal band loops are emblazoned with a star emblem that represents 35 years. The phrase, “SINCE 1983” is featured on the dials, and special packaging has also been created to further enhance this very exceptional collection. Case 56.2mm.